The CBV story

The CBV story has parallels with many innovative family businesses in Australia.

Alf Collins Jr

Working closely with leading edge technology and science, and utilizing their energy and ambition to really make a difference to their terms of trade, all family members  expended a huge effort in time, energy and intellect to develop the CBV herd. The cattle that Alf Sr took to Belah Valley in 1981 reflected many of the traits that his father had the courage and foresight to develop from 1956 at "Wondilla". Brahman cattle were definitely not acceptable to mainstream cattlemen at that time, but it sure made sense to Jarvis Collins Sr in the 1950’s to develop these amazing adapted cattle.

  • There were obstacles, such as scarcity of seedstock in the 1950’s, mindless discounting by meatworks buyers and ostracism by district cattlemen who feared the change from their beloved British breeds. Significantly, within 10 years most people saw the benefits and the opportunities and proceeded to upgrade their herds rapidly.
  • Our district enjoyed greater financial rewards than ever before with highly adapted cattle. The cumulative effect of their resistance to ticks, flies, worms, poor nutrition, heat and humidity combined was sensational.
  • At CBV, from 1981 to the present day, our management has been relentless in the development and multiplication of the traits that have greatest commercial significance. In total, this represents over 50 years of development, using steadily improving tools of analysis and selection. 

We have absolutely no tolerance of cattle that do not earn every single year. We get our share of non-performing stock and have management  strategies to convert them to beef carcases immediately when they fail.

The genetic trends reflect this strategy at CBV.

Reproduction and survival are paramount, coupled with gentle temperament, fleshy bodies and thrift at grazing.  CBV cattle are true examples of a highly adapted breed. This equates to a high speed beef machine at minimal cost.

We have received very high levels of support from researchers, scientists, clients, family and friends.  Intellectual inputs have been considerable, along with personal effort. CBV has an ongoing involvement in research and analysis every year.

Our matings commence in the dry season on October 1, to identify the most efficient adapted females, by their ability to conceive whilst lactating in very dry grazing and to hold that pregnancy, calve un-assisted, raise a sound calf and to rebreed within our low cost management.  Our stocking rate of kilograms per hectare per 100mm of rainfall is high but ecologically responsible.

Consequently earnings per hectare per financial year are optimised.